# Video brief

1. Product (URL or screenshots, the screens to show):
2. Brand (logo file, hex colors, fonts):
3. Goal (launch / ad / explainer / social / homepage):
4. Length and sizes (15 / 30 / 60 s; 16:9, 9:16, 1:1):
5. Words (exact on-screen wording and offer; every number from you or a named source):
6. Reference video (optional):

Not added to your video: invented testimonials, ratings or statistics.
Process: free 5-second preview > written storyboard > your approval > build > revisions until it matches the storyboard.