- Merchant Center
- Google's tool where a store uploads product data so its products can show across Google, including Shopping and free listings.
- Data source (feed)
- The file or connection that sends product data to Merchant Center. Prices, availability, identifiers and images in it must match the product page.
- Needs attention
- The Merchant Center tab under Products that lists every product-level issue, with filters and a CSV download.
- Warning
- A Merchant Center issue where the product keeps showing but its performance may be limited. If it is not resolved it can become a disapproval.
- Disapproval
- A Merchant Center issue where the product stops showing until the issue is fixed and the product is approved again.
- Product-level issue
- An issue that affects one product, for example a price that does not match the page.
- Account-level issue
- An issue that affects every product in the account. It can lead to a warning period and then a suspension.
- Mismatched value (price)
- The feed price does not match the price Googlebot finds on the landing page or in structured data.
- Landing page
- The page a product link opens. Googlebot compares it with the product data.
- Structured data
- Code on a page that describes the product (price, availability) in a form search engines read.
- GTIN
- Global Trade Item Number, the barcode number that identifies a product. Custom-made items such as art or handmade goods do not need one.
- MPN
- Manufacturer Part Number, an identifier given by the manufacturer.
- Promotional overlay
- A logo, call to action or watermark on a product image. Google asks you to remove it from the main image.
- OSFA
- One size fits all. The size value used for one-size apparel.
- Single Audit
- An audit required of a non-federal entity that spends $1,000,000 or more in federal awards in a fiscal year beginning on or after October 1, 2024 ($750,000 before that date).
- Uniform Guidance (2 CFR 200)
- The federal rules for grants. Section 200.501 sets the Single Audit requirement.
- Federal Audit Clearinghouse (FAC)
- The public database where Single Audit reports are filed.
- Form 990
- The annual information return most tax-exempt organizations file with the IRS.
- Auditor changed (signal)
- The most recently observed Single Audit filing names a different primary auditor than the prior comparable filing. It is a reason to start a conversation, not proof of anything else.
- Material weakness
- A deficiency, or combination of deficiencies, in internal control such that there is a reasonable possibility that a material misstatement of the financial statements will not be prevented, or detected and corrected, on a timely basis.
- Significant deficiency
- A deficiency in internal control that is less severe than a material weakness but important enough to merit attention by those responsible for oversight.
- First single audit (signal)
- The organization files its first Single Audit, often because its federal spending crossed the threshold.
- Content gate
- My name for the checks every social post must pass before it can be scheduled: hook, persona, pain point, angle, insight, real offer, call to action and keyword.
- UTM link
- A link with tags that show which post or channel sent a visitor.
- Safe zone
- The area of a vertical image or video that stays free of text and faces because the app draws its own interface there.
- Aspect ratio
- The width-to-height shape of an image or video, for example 16:9, 9:16 or 1:1.
- Storyboard
- A written plan of a video, scene by scene, with the words, visuals and length of each scene. You approve it before the build.
- Kinetic typography
- Animation where the words themselves move and carry the message.
- Cutdown
- A shorter version of a video made from the same scenes, for example a 6-second ad from a 30-second promo.
- Hook
- The first line or scene meant to stop the scroll and name the buyer's problem or result.