Guides
Short, sourced answers for ecommerce and SaaS owners. Each guide starts with the answer, lists its sources and ends with a free first step.
Google Merchant Center & store fixes
Merchant Center statuses explained: warnings, disapprovals, limited and pendingWhat the product statuses in Google Merchant Center mean, where to find each issue, and which ones to fix first.How to fix 'Mismatched product price' in Google Merchant CenterWhy Google disapproves products when the feed price and the page price differ, the common causes, and the steps to fix and re-check.Missing GTIN, brand or identifier errors: how to fix themHow to handle GTIN, MPN and brand issues in Merchant Center, including custom-made products and conflicting GTIN and brand.Image too small, placeholder image or promotional overlay: how to fixMerchant Center image requirements and the fixes for small images, generic placeholders and logos or text on product photos.Apparel feed attributes: size, color, gender and age group done rightThe four apparel attributes Merchant Center asks for, the accepted values, and how to avoid 'missing' errors on clothing products.Merchant Center fix checklist: from screenshot to evidence tableThe order I work in when a store has disapproved or limited products: evidence first, fix at the source, then verify.
Nonprofit audit data
Single Audit threshold: $1,000,000 in federal spending, explainedWho needs a Single Audit, the $1,000,000 threshold that applies from fiscal years beginning on or after October 1, 2024, and what it means for lead lists.The 'auditor changed' signal: how CPA firms find nonprofits ready to talkWhat an auditor change in a Single Audit filing shows, how to read it correctly and why it is a timing signal for CPA firm prospecting.Bought nonprofit lead list vs filing-based export: what is differentA comparison of generic bought lead lists and exports built from public audit filings: source, proof, contacts, timing and freshness.How to brief a nonprofit audit data order (template)The four things to tell a data provider so you get the right list: territory, buyer, expenditure range and list type. With a downloadable brief.
Social content
Social image and video sizes cheat sheet: pin, feed, story, square, thumbnailThe five sizes every product visual is cropped to, with safe-zone notes for Stories. A one-page reference for ecommerce social posts.The content gate: 8 checks every social post must pass before it is scheduledA checklist that blocks mismatched, duplicated, fake-offer and off-tone posts before they go live.Pinterest pin titles and descriptions for products: my working rulesHow I write pins for search: main keyword early in the title, a buyer-intent description and the data that goes with the upload.
AI video animation
How much does an explainer video cost in 2026? Price ranges by providerFreelancer, AI-tool and studio price ranges for 30 and 60 second animated videos, with sources, and what drives the price.Video brief template: what to send before an animated video startsThe six things a video maker needs from you, with a downloadable brief you can fill in 10 minutes.SaaS promo video storyboard: a 30-second structure that worksA scene-by-scene structure for a 30-second SaaS promo: hook, problem, product, proof and call to action, with a downloadable storyboard sheet.Video aspect ratios and sizes: 16:9, 9:16 and 1:1 for ads and socialWhich aspect ratio and pixel size to use for ads, Stories and Reels, YouTube and feeds, and how to get all of them from one storyboard.