Video brief template: what to send before an animated video starts
By Kai · Updated Oct 19, 2026 · 2 min read
Send your product URL or screenshots, logo and brand colors, the goal of the video, the length, the exact words and offer to show, and a reference video if you have one. With these, the first scene can be previewed in your colors.
The six items
- Product: URL or screenshots. For SaaS, the screens you want shown.
- Brand: logo file, brand colors (hex codes) and fonts.
- Goal: launch, ad, explainer, social clip or homepage video.
- Length and sizes: 15, 30 or 60 seconds; 16:9, 9:16 or 1:1.
- Words: the exact wording and offer to show on screen. Every number must come from you or a named source.
- Reference: optional, a video whose pacing you like.
Download the video brief template. It also lists what I will not add to your video: invented testimonials, ratings or statistics.
Then
You get a free 5-second preview of your first scene, a written storyboard to approve, and the build starts from your yes.
Questions people ask
Do I need to send a script?
No. AI drafts the hook, script and storyboard from your brief, and you approve it before anything is rendered.
Can you add testimonials to my video?
Only real ones you supply. I do not invent testimonials, ratings or statistics.
Get a free 5-second preview
Free first step, no obligation. Work and payment stay on the platform you found me on.
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