Case studies
Everything here comes from projects I own and run. They are my own results, not client results, and each page says what it does and does not show.
Case study: MyDogPics Merchant Center, from 0 to about 500 approved productsMy own store's Merchant Center status chart from Sep 30 to Oct 19, 2026: Limited and Not approved waves, and the approved count that followed.Case study: GenzOutfit, 9 product-page defects and 1,471 catalog keywords sortedOne product-page template with nine defects rebuilt on a single data block, and a Pinterest catalog keyword list sorted into keep and exclude.Case study: YourItaBag, SEO baseline 3.8 out of 10 and a 30-day sprintA CRO, UX and SEO audit of my own ita bag store: baseline score, missing collection pages, schema priorities and bulk clean-up in SQL.Case study: DogBreedCompass, a 62 out of 100 site audit and fixesA whole-site audit of my dog-breed data site: leftover brand name, a look-alike character in the database, broken links and thin pages.Case study: AuditRadar, a database of 34,491 nonprofits with a single auditHow I built and run AuditRadar: public audit filings and Form 990 data for all 50 states and DC, 30,383 nonprofit websites read, weekly refresh.Case study: MyDogPics social plan, 1,870 posts and 1,707 image briefsA six-month social plan for my own store: 1,870 posts across seven channels, 1,707 image briefs in seven formats, a content gate and a posting log.